Head of Marketing Job at SalaryGuide, Atlanta, GA

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  • SalaryGuide
  • Atlanta, GA

Job Description

Responsibilities
  • Serve as brand steward, ensuring Caliber Car Wash brand alignment with vision, values, and business objectives across internal teams and customer touchpoints.
  • Partner cross-functionally to advance company strategy, drive internal culture and engagement through marketing-led programs, communications, and initiatives.
  • Develop and execute integrated marketing strategies that drive sales, membership growth, and key performance metrics.
  • Lead marketing analytics, customer insights, and ROI tracking across all channels to optimize revenue and engagement, while overseeing pricing and promotions at both market and site levels.
  • Own digital and CRM strategy, including website, SEO/SEM, social media, reputation management, database integrity, segmentation, and lifecycle campaigns.
  • <> Lead e-commerce, loyalty, and retention initiatives to increase traffic, adoption, and lifetime value.
  • Direct strategic partnerships and market research to maintain competitive advantage.
  • Oversee customer support operations, including response standards, retention (save) efforts, refunds, and chargebacks.
Requirements
  • Bachelors degree required (Marketing or related field preferred)
  • MBA strongly preferred, or equivalent relevant experience
  • 10+ years of progressive marketing experience, including leadership of integrated, digital-first marketing strategies across e-commerce, social media, search, digital advertising, CRM, and web analytics
  • Demonstrated success leading teams and delivering measurable business and revenue results in a fast-paced environment
  • Strong expertise in SEO, web analytics, paid digital media (e.g., Google Ads), and marketing performance measurement
  • Proven B2C marketing experience, including customer segmentation, lifecycle communications, and influencer marketing
  • Strategic and analytical mindset with a passion for building a best-in?class consumer brand
  • Subscription or membership-based business experience preferred
Preferred
  • Subscription or membership-based business experience preferred
Benefits
  • Health Insurance
  • Vision Insurance
  • Dental Insurance
  • 401K with Company Match
  • Vacation Paid Time Off
  • Flex Fridays
  • On-Demand Pay
  • Paid Sick Leave

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Job Tags

Flexible hours,

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